Topics Related to Marketing

Residents and visitors looking for farms that offer outdoor experiences and local food will have plenty of options with many fall agritourism activities planned at farms across the state. 

Tours and workshops, u-pick fruit and nursery plants, crop mazes and pumpkin patches, farm stands, farmers markets, festivals and local foods are among the offerings. 

The North Carolina Department of Agriculture and Consumer Services has announced the following 2022-23 Got to Be NC team of Culinary Ambassadors, representing restaurants across the state.

The following are winners in the State Farmers Market Watermelon Contest held July 28:

The State Farmers Market will host its popular Taste of Summer Event  Friday from 9 a.m. to 5 p.m. with guest vendors, live music, face painting and plenty of fresh farm and seafood products for purchase.

Giant watermelons, watermelon royalty and free slices of the summertime fruit – what’s not to love about Watermelon Day Thursday at the State Farmers Market in Raleigh. 

Activities including a giant watermelon contest, visits by the N.C. Watermelon Queen Emory New and the National Watermelon Queen Bethany Barfield, live music and face painting will be held from 11 a.m. to 1 p.m. at the market’s event center located between the farmers building and the retail building. 

Summertime is made for day trips, annual vacations and adventures. Whether you are looking for a new outdoor experience, local foods or a quiet break in the country, you can find plenty of farms across the state offering summer agritourism activities for guests.  

Visitors will find pick-your-own fruit and flowers, farm tours and camps, festivals, workshops and farmers markets. Following is a selection of experiences offered at North Carolina farms through late summer.

Consumers can look for a new Got to Be NC logo with the official roll-out of the latest branding campaign by the N.C. Department of Agriculture and Consumer Services’ Marketing Division. 

Residents and visitors looking for farms that offer outdoor experiences and local food will have plenty of options as many farms across the state offer special summer events for guests.  
Visitors will find festivals, pick-your-own berries and flowers, farm tours and camps, picnics, workshops, farmers markets and Father’s Day events. Following is a selection of experiences offered at North Carolina farms through early summer. 

The Got to Be NC program, in partnership with its musical ambassador and local singer-songwriter Paige King Johnson, is creating a voice competition called NC Ag Star to help promote agriculture with young people. 

The competition is open to anyone 13 to 22 years old. The winner will receive a prize package including a professional songwriting session, a song recorded and produced by a top Nashville studio producer and training from industry professionals. 

The artwork of 13 elementary school students will be featured in the 2022-2023 North Carolina Farm to School calendar. This is the 11th year for the calendar, which features daily agricultural facts and highlights the N.C. Farm to School program and agriculture’s role in food production.