Marketing for Farmers
Workshop Series
This series of hands-on, practical marketing workshops is designed specifically for farmers and agricultural businesses. Each session is hosted via Zoom and provides tools participants can implement immediately to increase visibility and attract customers.
These workshops will be hosted by Tabletop Media Group, a full-service marketing agency specializing in agriculture, food, beverage, hospitality & entertainment and service-based businesses. They have worked with a variety of agriculture businesses and commodity groups across the state.
Listed below are the dates and a brief description for each class. There is no cost to attend these workshops, but registration is required. Registration links for each workshop are listed below the description. You must register for each workshop separately. The sessions will be recorded, and registrants will receive a link to the recording and any workshop materials.
How to Create & Implement a Social Media Framework, November 12, 5:30–7:30 p.m.
Build a clear, repeatable system for your social media marketing. Learn how to choose the right platforms, plan a content calendar, and create engaging content. This session also covers managing messages, responding to customers and using tools to streamline your workflow.
Register for How to Create & Implement a Social Media Framework workshop
Facebook & Instagram for Farmers, December 10, 5:30–7:30 p.m.
This workshop covers profile optimization, content strategies, engagement techniques, and how to use features like Stories and Live to connect with your audience.
Register for Facebook & Instagram for Farmers workshop
Canva: Intro to Design, January 14, 2027, 5:30-7:30 p.m.
Learn how to create professional marketing materials without hiring a designer. This hands-on session walks through Canva basics, using templates, customizing designs for your farm, and exporting content for social media and print.
Register for Canva: Intro to Design workshop
Building Effective Newsletters for Your Business, January 28, 2027, 5:30–7:00 p.m.
Turn email into one of your most powerful marketing tools. Learn how to design effective newsletters, segment your audience, improve open rates, and track performance using platforms like Mailchimp or Constant Contact.
Register for Building Effective Newsletters for Your Business workshop
Google Business: Managing Your Online Presence, February 11, 2027, 5:30–6:30 p.m.
Make sure customers can find you online. This workshop covers how to set up and optimize your Google Business Profile, manage reviews, and use insights to improve visibility and drive traffic.
Register for Google Business: Managing Your Online Presence workshop
PR 101: Building Buzz without a Big Budget, February 25, 5:30–6:30 p.m.
Learn how to get your farm or agribusiness noticed without a large marketing budget. This session breaks down public relations and provides practical tools like building a media list and creating a simple press kit to tell your story.
Register for PR 101: Building Buzz without a Big Budget workshop
From Field to Feed: Influencer Marketing for Agricultural Brands, March 11, 5:30–6:30 p.m.
Discover how to partner with influencers to grow your reach. Learn how to identify the right creators, structure collaborations, and understand the difference between hosted and paid partnerships to create campaigns that drive results.
Register for From Field to Feed: Influencer Marketing for Agricultural Brands workshop
Intro to Meta Advertising: Boosted Posts that Work, March 25, 2027, 5:30-6:30 p.m.
Learn how to run simple, effective Facebook and Instagram ads. This session focuses on boosted posts, audience targeting, and how to get your content in front of the right people without overspending.
Register for Intro to Meta Advertising: Boosted Posts that Work workshop
Short-Form Video for Farms: Reels, TikTok & Storytelling, April 8, 5:30-6:30 p.m.
Learn how to create engaging short-form videos that showcase your farm and attract customers. This session covers filming basics, using Instagram Reels and TikTok, incorporating trending audio, and simple editing tools to help you grow your audience.
Register for Short-Form Video for Farms: Reels, TikTok & Storytelling workshop