FOR IMMEDIATE RELEASE
THURSDAY, APRIL14, 2011
||Randy Maness, retail marketing specialist
NCDA&CS Marketing Division
LoCash Cowboys to headline the Got to Be NC
Homegrown Concert in Zebulon April 16
RALEIGH -- The up-and-coming country duo LoCash Cowboys will take the stage Saturday, April 16, for a free Got to be NC Homegrown Concert at the grand opening of the Piggly Wiggly in Zebulon from 11 a.m. to 2:30 p.m. In addition to the concert, attendees can sample local products from North Carolina farms and food companies.
The N.C. Department of Agriculture and Consumer Services will also have its Big Cart on display at the event, and radio station WQDR 94.7 will be broadcasting live from the store. The Food Bank of Central and Eastern N.C. will also be onsite accepting food donations.
The LoCash Cowboys are on the road in support of their hit song, “Keep in Mind,” and have shared the bill with such artists as Charlie Daniels and ZZ Top.
“We are proud to sponsor this Got to Be NC Homegrown Concert as a way to showcase our great-tasting agricultural commodities and food products,” said Agriculture Commissioner Steve Troxler.
Consumer trends show a growing interest by shoppers in wanting to know where their food comes from, and particularly in buying locally grown products. The Got to Be NC marketing campaign is designed to help consumers easily identify North Carolina food products in grocery stores and restaurants.
The new Piggly Wiggly is located at 410 W. Gannon Ave., Zebulon.