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MEDIA ADVISORY

FOR IMMEDIATE RELEASE
FRIDAY, FEB. 18, 2011

CONTACT:

Myrtle Earley, marketing specialist
NCDA&CS Marketing Division
(919) 707-3118; myrtle.earley@ncagr.gov

Looking for new markets, food vendors flock to Flavors of Carolina

WHO/WHAT:

A record 106 N.C. food-based businesses wishing to expand into new markets will participate in Charlotte’s Flavors of Carolina food show this year. In addition, 33 vendors will participate in the annual show for the first time as companies look for more ways to sell their products and stay competitive in an expanding local-food market.

The event, organized by the N.C. Department of Agriculture and Consumer Services, presents a unique opportunity for start-up and specialty food vendors to engage directly with potential buyers representing grocery chains, restaurants, gourmet food stores and wholesalers.

Flavors of Carolina is by invitation only for vendors and buyers. Media also are invited to attend.

WHEN:

Tuesday, Feb. 22
3:30 to 7:30 p.m.

WHERE:

Nationwide Garage, Charlotte Motor Speedway
5555 Concord Pkwy. S., Concord

WHY:

Flavors of Carolina aims to encourage food buyers to purchase locally grown and processed foods. This show generates millions of dollars in sales for N.C. companies, provides top quality foods to N.C. residents and tourists, and in turn, creates demand for more local foods from N.C. farmers.

-pmj-

NCDA&CS Public Affairs Division, Brian Long, Director
Mailing Address:1001 Mail Service Center, Raleigh NC 27699-1001
Physical Address: 2 West Edenton Street, Raleigh NC 27601
Phone: (919) 707-3005; FAX: (919) 733-5047

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Steve Troxler, Commissioner of Agriculture

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