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Brian Long, director
NCDA&CS Public Affairs

(919) 733-4216, ext. 242

European trade mission will focus on tobacco

RALEIGH — Agriculture Commissioner Steve Troxler will try to expand foreign markets for North Carolina tobacco during a trade mission to Switzerland and Germany June 13-18.

Meetings with three of the world’s largest leaf buyers will take place in Geneva and Lausanne, Switzerland, and Hamburg, Germany.

“The future of North Carolina tobacco lies overseas,” Troxler said. “We’ve got to help our farmers reach out to international companies purchasing tobacco. We want these buyers to know that we have the highest-quality tobacco in the world.”

The European trade mission comes 10 months after Troxler led a similar trip to China. As a result of that trip, China purchased 52 million pounds of North Carolina’s 2009 tobacco crop.

In addition to Troxler, the 11-person delegation will include tobacco growers and representatives of leaf dealers. These travelers will cover their own expenses.


NCDA&CS Public Affairs Division, Brian Long, Director
Mailing Address:1001 Mail Service Center, Raleigh NC 27699-1001
Physical Address: 2 West Edenton Street, Raleigh NC 27601
Phone: (919) 733-4216; FAX: (919) 733-5047

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Steve Troxler, Commissioner of Agriculture

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