CONNECT w/ NCDA&CS

FOR IMMEDIATE RELEASE
FRIDAY, SEPT. 12, 2008

CONTACT:

Brian Long, director
NCDA&CS Public Affairs
(919) 218-7048 (cell)

First Diet Pepsi Got to Be NC Ag Jam festival kicks off tomorrow in celebration of N.C. farmers and growers

WHAT:	The Diet Pepsi Got to Be NC Ag Jam will showcase N.C. food products and feature samples and tastings along with music by country stars Blake Shelton, Tracy Byrd, Eric Church, Jake Owen, Heartland, Jamey Johnson and Blackberry Smoke. The event is the first of its kind in the country to combine a focus on locally grown food with a concert setting. Tickets for the family-friendly food and music festival are available through all Ticketmaster outlets and online at www.ticketmaster.com. They will also be available at the Walnut Creek box office Saturday. For additional details on the festival, visit www.NCAgJam.com.
WHEN:	Saturday, Sept. 13 Noon to 11 p.m. Gates open at 11 a.m.
WHERE:	Time Warner Cable Music Pavilion at Walnut Creek
WHO:	The Diet Pepsi Got to Be NC Ag Jam is sponsored entirely by N.C. companies and organizations, including Diet Pepsi, Food Lion, Brightleaf Hotdogs, N.C. Egg Farmers Deans Farm Market, Q-Shack Restaurant and Got to Be NC Agriculture.
MEDIA INFO:	Because this is a ticketed event, media interested in covering the festival and concerts must enter through the venue’s VIP entrance to obtain media badges. Representatives from the NCDA&CS Press Office will be at a media booth inside the VIP entrance. Television and radio remote trucks will be allowed in the VIP parking lot, but all other parking for the event is free and first-come, first-serve.

-kwj-1

NCDA&CS Public Affairs Division, Brian Long, Director
Mailing Address:1001 Mail Service Center, Raleigh NC 27699-1001
Physical Address: 2 West Edenton Street, Raleigh NC 27601
Phone: (919) 733-4216; FAX: (919) 733-5047

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