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MONDAY, JUNE 25, 2007

Contact: Jeff Thomas, marketing specialist
NCDA&CS Marketing Division
(919) 733-7887

Danielle Peck to headline July 4th Got to be
NC Homegrown Concert at Camp Lejeune

RALEIGH - Rising country star Danielle Peck will return to her roots when she takes the stage July 4 for a free Got to be NC Homegrown Concert at Camp Lejeune. Peck, who was born in Jacksonville, is the daughter of a U.S. Marine.

The concert series is designed to raise awareness of North Carolina agricultural products. Gates open at 3 p.m., Peck will perform at 5:30 p.m., followed by the Marine Forces Reserve Band at 7 p.m. There is general admission seating for the show.

The singer-songwriter will perform such hits as "Findin' A Good Man," "Isn't that Everything" and "I Don't" off her self-titled debut album. She'll also likely perform "Folsom Prison Blues," a Johnny Cash hit that has been a staple of her concert playlist and was the first song she learned to sing.

Peck is the third artist with North Carolina ties to be featured in the three-concert series sponsored by Goodness Grows in North Carolina and radio station WRNS 95.1 FM. "American Idol" alumna Kellie Pickler kicked off the series in March in Emerald Isle followed by country singer Jimmy Wayne in May in Havelock.

"We are proud to sponsor the Got to Be NC Homegrown Concert Series as a way to showcase our great-tasting agricultural commodities and foods, as well as the talents of some of our state's up-and-coming entertainers," said Agriculture Commissioner Steve Troxler. "Country music and agriculture share many traditions and connections, and combining the two in a concert series seemed a natural fit."

Consumer trends show a growing interest by shoppers in wanting to know where their food comes from, and particularly in buying locally grown products. The Got to Be NC marketing campaign is designed to help consumers easily identify North Carolina food products in grocery stores and restaurants.

Buying local also represents a win for the economy, Troxler said.

"When you buy locally produced commodities, you not only get great tasting and fresher foods, you also make an investment in your communities," he said. "Farm dollars support the local economy through businesses, schools and jobs."

Agriculture and agribusiness represent the state's leading industry, generating more than $66 billion annually and employing nearly one-fifth of the workforce.

To learn more about the Got to Be NC Homegrown Concert Series, the Goodness Grows in NC program and the Got to Be NC campaign featuring local products and producers, go to

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NCDA&CS Public Affairs Division, Brian Long, Director
Mailing Address:1001 Mail Service Center, Raleigh NC 27699-1001
Physical Address: 2 West Edenton Street, Raleigh NC 27601
Phone: (919) 707-3001; FAX: (919) 733-5047