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FOR IMMEDIATE RELEASE
MONDAY, APRIL 16, 2007


Contact: Jeff Thomas, marketing specialist
NCDA&CS Marketing Division
(919) 733-7887

Jimmy Wayne headlines the second stop of the Got to Be NC Homegrown Concert Series May 5 in Havelock

RALEIGH - Kings Mountain native Jimmy Wayne will headline the second leg of the Got to Be NC Homegrown Concert Series with a free concert May 5 at the Cherry Point Air Show in Havelock.

Wayne is the second artist to be featured in the four-concert series sponsored by Goodness Grows in North Carolina and WRNS radio to raise awareness of North Carolina agricultural products. American Idol alumna Kelly Pickler kicked off the series in March in Emerald Isle.

There is free general admission seating for the show. A limited number of backstage passes to the May 5 concert will be given away at designated ticket stops announced on-air by WRNS leading up to the show.

Wayne's highly anticipated sophomore album under his new label, Big Machine Records, includes the single "That's All I'll Ever Need." His 2003 self-titled debut album entered Billboard's Top 10 and featured the hits like "Stay Gone" and "Paper Angel."

"We are proud to sponsor the Got to Be NC Homegrown Concert Series as a way to showcase our great-tasting agricultural commodities and foods, as well as the talents of some of our state's up-and-coming entertainers, such as Jimmy Wayne and Kelly Pickler," said Agriculture Commissioner Steve Troxler. "Country music and agriculture share many traditions and connections, and combining the two in a concert series seemed a natural fit."

Consumer trends point to a growing interest by shoppers in wanting to know where their food comes from, and particularly in buying locally grown products. The Got to Be NC marketing campaign is designed to help consumers easily identify food products in grocery stores and in restaurants that are grown or produced in the state.

Buying local also represents a win for the economy, Troxler said. "When you buy locally produced commodities, you not only get great tasting and fresher foods, you also make an investment in your communities," he said. "Farm dollars support the local economy through businesses, schools and jobs."

The Got to Be NC Homegrown Concert Series consists of four free concerts presented in venues across Eastern North Carolina with the goal of raising awareness of the variety of North Carolina agricultural products. Agriculture and agribusiness represent the state's leading industry, generating more than $68 billion annually and employing 17 percent of the workforce.

To learn more about the Got to Be NC Homegrown Concert Series, the Goodness Grows in NC program and the Got to Be NC campaign featuring local products and producers, go to www.GottobeNC.com.

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NCDA&CS Public Affairs Division, Brian Long, Director
Mailing Address:1001 Mail Service Center, Raleigh NC 27699-1001
Physical Address: 2 West Edenton Street, Raleigh NC 27601
Phone: (919) 707-3001; FAX: (919) 733-5047