News / Press Releases
Food Lion Promotion Featuring North Carolina Products
Food Lion is showing its support of North Carolina farmers and food companies with the “Got To Be NC Products” promotional campaign, June 7 through 21.
All 490 Food Lion stores in North Carolina are participating in the program. The goal is to help build consumer awareness and loyalty to North Carolina products.
During the two-week period, Food Lion will feature North Carolina products in its sales flyers, while providing in-store samples of many North Carolina products. At the same time, Tar Heel State Food Lion stores will call increased attention to North Carolina products with special product displays, shelf tags and signs.
Also through June 21, Food Lion customers can pick up a free, full-color booklet about North Carolina farmers and food companies. The booklet contains recipes and coupons for North Carolina products.
The effort is part of Food Lion’s ongoing partnership with the North Carolina Department of Agriculture and its “Goodness Grows in North Carolina' program. “Agriculture is one of North Carolina’s leading industries, generating billions of dollars to the state’s economy,” said Jim Corby, Food Lion vice president of produce merchandising. “The ‘Goodness Grows in North Carolina’ label means the product is of the highest quality. Food Lion is proud to partner with North Carolina farmers and food companies.”
Food Lion customers can find their store’s specials on fresh produce, Butcher’s Brand Premium Beef®, other fresh meats and more products throughout the store by visiting www.FoodLion.com and clicking on weekly specials. Also see the Food Lion web site for more information about the “Got to be NC Products” promotion.
Food Lion LLC is a subsidiary of Brussels-based Delhaize Group (NYSE: DEG). Food Lion LLC operates more than 1,200 supermarkets, either directly or through affiliated entities, under the names of Food Lion, Bloom, Bottom Dollar Food, Harveys and Reid’s. These stores meet local customer needs and preferences for the freshest and best quality products. Food Lion LLC employs approximately 73,000 associates in 11 Southeast and Mid-Atlantic states.