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Agricultural Tourism Highway Signs Program

NCDA&CS Agritourism Office Manager

Purpose of Program

The purpose of the Agricultural Tourism Highway Signs Program (“Program”) is to direct visitors and tourists to agricultural venues that are open to the public for tours and on-site sales or samples of North Carolina agricultural products. The program is authorized by NC General Statute 106-22.5, and is a collaborative effort of the North Carolina Department of Agriculture and Consumer Services (NCDA&CS) and the North Carolina Department of Transportation (DOT).

Minimum Requirements and Cost Estimates

See “Practices” in the DOT link. Businesses eligible for the highway signs must be open to the public a minimum of ten (10) months per year, four (4) days per week for a minimum of 32 business hours. Estimates of costs of signs are found at “Designs” in the DOT link.

Application Process

See “Application” in the DOT link. Initial requests for information and applications for the Program are handled by the NCDA&CS Agritourism Office. When the application is received by the Agritourism Office, it is reviewed for completeness. If incomplete, the Agritourism Office manager will contact the venue to request the additional information needed. When the application is complete, a site visit is scheduled to inspect the facility and verify all application criteria are met. After the visit, a letter is sent by the Agritourism Office manager to the DOT Signage Office recommending that the request for signage proceed.

DOT Process

After the recommendation is made to the DOT that the signage request proceed, the process is assumed by the DOT to completion. The DOT schedules further interaction with the venue. Requests for information and clarification by the venue owner are handled by the Agritourism Office during the application process. After the application is received by DOT, any requests for information are handled either by DOT district staff (see “Practice” and “Maps” in the DOT link). If contact with the DOT Signage Office is necessary, the Agritourism Office or the DOT district staff offices can supply the contact information.


NCDOT Agricultural Tourism Signs Website



NCDA&CS Markets Division - Agritourism Office
Annie Baggett - Agritourism Marketing Specialist
Mailing Address: 1020 Mail Service Center, Raleigh NC 27699-1020
Physical Address: 2 W. Edenton Street, Room 402, Raleigh NC 27601
Phone: (919) 707-3120; FAX: (919) 733-0999