Mission

To provide services that promote and improve agriculture and agribusiness, protect consumers and businesses, and preserve farmland and natural resources for the prosperity of all North Carolinians.

Vision

To be a globally recognized leader in agricultural promotion, plant and animal health, and food safety and consumer protection.

Goals

1. Protect citizens from unsafe food products and from economic loss due to unlawful business practices and build consumer confidence in agricultural and consumer products.
   
   
2. Enhance North Carolina’s agricultural economic competitiveness and sustainability through regulatory and consultative services, laboratory testing, animal and plant disease and pest surveillance, outreach, and emergency preparedness to promote a profitable business environment for producers and agribusiness.
   
   
3.  Expand market opportunities, build awareness of available services, and educate citizens on agriculture’s contributions to the State’s economy.
   
   
4. Partner with organizations to support development of agricultural practices and products.
   
   
5. Support the conservation of natural resources and working lands.
   
   
6. Continuously review the quality, cost-effectiveness, and customer satisfaction of the department’s programs and services.