Our mission is to develop and expand markets, using both domestic and international channels for North Carolina’s $90+ billion food, fiber and forestry products and to engage and educate the consumer about NC products. We assist our growers and manufacturers in product and category development and engage our agriculture/food/beverage businesses for industry development using NC products.

Through the “Got to Be NC” brand, we have created the official statewide marketing brand and membership program concentrating on our state’s food and fiber sectors. This brand identifies top-quality North Carolina products and serves to heighten the general awareness and availability of NC products to the end user. Our core business-to-business strategies provide our grower and processor membership with access to food sector decision makers.

These business connections happen directly or through events, trade shows, chef competitions, farm tours, grower/buyer exchanges, etc. Our involvement and support of campaigns, promotions and events are designed to increase consumer awareness of local products, leading to increased sales of NC products.

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